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Another Company Ditches the Cloud: How bare-metal.io Helps Control Skyrocketing Compute Costs

December 22nd, 2024

In a recent YouTube video titled “GEICO’s dramatic shift from cloud-first to cloud-repatriation showcases a significant trend in enterprise infrastructure strategy”, we see yet another company taking the bold step of moving out of the public cloud due to escalating costs. For years, the promise of the cloud has been convenient, offering seemingly infinite scalability and flexibility. But as more businesses mature in their workloads and usage patterns, many are finding that cloud expenses can spiral out of control—especially for certain high-compute or data-intensive workloads.

If you’re grappling with ballooning bills from AWS, Azure, or GCP, you might be asking: “Is there a better way?” The answer, increasingly, is a strategic move back to on-premises or dedicated bare-metal servers. And that’s where bare-metal.io comes in.


The Hidden Costs of the Cloud

On the surface, cloud computing appears cost-effective: you pay only for what you use, there’s no large up-front investment in hardware, and you can scale up or down with a few clicks. But as time goes on, hidden costs begin to appear:

  1. Data Egress and Network Charges
    Transferring data out of cloud platforms can become prohibitively expensive, especially in data-heavy industries.
  2. Pricing Complexity
    Multiple services, storage tiers, and on-demand vs. reserved instances can make it difficult to forecast and control monthly bills.
  3. Underutilized Resources
    Companies often over-provision in the cloud, leading to wasted spend. Conversely, if you under-provision, performance suffers.
  4. Vendor Lock-In
    Relying on a single provider’s ecosystem can limit flexibility and slow down innovation, as switching costs become enormous.

These challenges have led multiple businesses—like the one featured in the YouTube video—to reconsider the value proposition of the public cloud.


Why Bare-Metal Servers Make Sense

Bare-metal servers refer to dedicated physical machines that you own or lease exclusively, without virtual layers competing for resources. This offers powerful benefits:

  1. Performance and Predictability
    With no hypervisor or multiple tenants contending for resources, application performance remains consistent.
  2. Cost Control
    Bare-metal servers provide a transparent billing model. You know exactly how much you’re paying and for what. Unlike cloud providers, there are fewer hidden fees around storage and data transfer.
  3. Customization
    You can configure hardware to your exact needs—whether that’s high-performance SSDs for I/O-intensive workloads or GPUs for machine learning tasks—rather than fitting into a cloud provider’s limited catalog.
  4. Security and Compliance
    In certain industries, physically isolated infrastructure is not just preferred—it’s often mandated for data governance and compliance.

Bare-metal servers can be housed in your own data center, or they can be hosted in colocation facilities for added convenience and reliability.


Introducing bare-metal.io

bare-metal.io is revolutionizing how companies manage and deploy bare-metal servers. Their platform focuses on delivering:

  • On-Demand, Dedicated Hardware: Quickly spin up physical servers in top-tier data centers—no shared hardware, and no hypervisor overhead.
  • Transparent Pricing: Predictable, all-inclusive billing that helps you budget your infrastructure spend with precision.
  • Scalability Without Complexity: Scale up when you need more compute resources, and scale down just as easily. This approach mimics the cloud’s flexibility but without the exorbitant overhead.
  • Customization at Scale: Choose from a wide variety of CPU, RAM, storage, and GPU configurations to tailor hardware to your workload’s needs.

By offering bare-metal resources through a user-friendly interface and API integrations, bare-metal.io bridges the gap between the convenience of the cloud and the control of on-premises hardware.


Controlling Your Compute Infrastructure Spend

When companies shift away from the public cloud, cost reduction often tops the priority list. However, managing physical infrastructure—or adopting a hybrid model—requires thoughtful planning. Here are some best practices to ensure a smooth transition and maximize savings:

  1. Right-Size Your Hardware
    Over-provisioning hardware leads to unnecessary costs. Leveraging insights from your application metrics, properly size CPU, memory, storage, and networking to meet your performance benchmarks.
  2. Automate Where Possible
    Use configuration management tools (e.g., Ansible, Chef, Puppet, or Terraform) and continuous integration/continuous deployment (CI/CD) pipelines to automate provisioning and management, reducing operational overhead.
  3. Leverage Volume Discounts and Colocation
    If you require large-scale deployments, colocation and bulk hardware leases often result in significant volume discounts. bare-metal.io’s partners can help streamline these discussions.
  4. Monitor and Optimize
    Use performance monitoring tools to track server utilization in real time. Regularly review metrics to identify opportunities for optimization—shut down or repurpose underutilized servers.
  5. Adopt a Phased Approach
    Don’t rip out all your cloud instances overnight. Start with non-mission-critical workloads, or those that have become particularly expensive in the cloud, and gradually migrate to bare-metal.

Realigning for the Future

The company featured in the YouTube video is part of a growing trend: businesses that are reevaluating their long-held assumption that “the cloud is always cheaper and better.” Cloud computing is undoubtedly useful for certain workloads, especially those with unpredictable usage or short-lived bursts in traffic. But for data-intensive or high-compute tasks that run 24/7, bare-metal servers can offer better performance and considerable cost savings.


Final Thoughts

In an era where controlling costs and improving performance is mission-critical, reconsidering your infrastructure strategy is no longer optional. bare-metal.io makes adopting bare-metal solutions as seamless as possible, combining the efficiency of physical hardware with the convenience of the cloud.

If you’re experiencing sticker shock from your cloud bills, it may be time to explore bare-metal.io to see how you can stop overspending and start optimizing your infrastructure today. It’s not about abandoning the cloud entirely, but rather deploying the right workload on the right platform—and making sure you don’t break the bank in the process.


Ready to Take the Next Step?
Visit bare-metal.io to learn more about their offerings, explore pricing, and chat with experts who can help tailor a solution that meets your performance requirements—at a cost your finance team will love.

Contact us for more information.